This project for Lípa, a website featuring gifts and items specific to the Czech Republic, was a challenge—to create a new identity and logo. It included all the entertainment services thematically, not linked but acting in accordance with each other in one concept. The base of the main concept is the visualization of packages and gifts. The combination of images with Czech symbols and graphic vector elements in the printed materials creates the connection between the customer and the Czech Republic.

  • Art Direction

  • Creative Design

  • Illustration

  • Typography

  • Visual Identity